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Key Tasks and Duties:
• To develop and implement an overall marketing and sales strategy for company products, including pricing and customer service policies and advertising programs. Develops marketing action plans that clearly define objectives, goals, schedules and assignments to implement and achieve targeted opportunities.
• To develop a plan and supporting procedures for customer order processing; to supervise a staff of salespeople and customer-service representatives who implement that plan.
• To carry out a program for market research and analysis including market segments, buying trends and competitor analysis.
• To provide recommendations for improving or adding new product designs and assists with product development and testing.
• Maintains relationships with advertising agencies, public relations firms and market research firms.
• Oversees and verifies reporting of sales and marketing activities, including leads generated and tracking reports, sales orders received, sales by product, backlog reports and customer lists and determines appropriate reporting frequency, such as, weekly, monthly and quarterly basis.
• Minimum of 5 years working experience in marketing for marketing manager
- Job Location: Beirut, Lebanon
- Company Industry: Industrial
- Company Type: Employer (Private Sector)
- Job Role: Marketing/PR
- Joining Date: 2012-07-01
- Employment Status: Full time
- Employment Type: Employee
- Number of Vacancies: 1
- Career Level: Management
- Years of Experience: Min: 5
- Degree: Master's degree